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Kate Spade Might Need to Rethink This Campaign

Kate Spade‘s newly designed bags are obviously supposed to read “I Heart Kate Spade New York” rather than “I Heart (Genocidal Guerilla Theocrat Dictator Joseph) Kony“, who was the subject of one of 2012′s most successful social media advocacy campaigns. Surely we remember #Kony2012, right?

He’s probably still too obscure to require any apologies from Kate Spade reps, and this isn’t the first time the brand has co-opted the played-out NY graphic. But this pic was all over Twitter last night, and we have to wonder how they missed the connection.

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