TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ketchum Takes Majority Stake in Chinese Operations

Ketchum has taken a majority stake in its China operations. Ketchum first entered into a partnership with Newscan, a China-based firm, in 1988.  Newscan founders CEO Kenneth Chu and Betty Lo, president, will continue as equity partners in the company and in their roles as leaders of the firm’s Greater China operations. Newscan was founded in 1980.

Ketchum has five offices in Taiwan, mainland China, and Hong Kong. Ketchum has more than 200 employees in China with offices in Hong Kong, Beijing, Shanghai, Guangzhou, and Taipei. The Chinese offices have worked with clients including the 2008 Beijing Olympic Games.

Ketchum has also recently acquired Maslov PR in Russia, completed its merger with Pleon, and in early 2010, entered into a joint venture with TBWA\RAAD\PR in the Middle East.

A video about the investment is below.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!