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L.L. Bean Chooses Weber Shandwick

L.L. Bean has chosen Weber Shandwick for its centennial anniversary campaign, launching January 2012. The work will include events, social media, cause marketing (looks like environmental issues will be play a big role here), retail activities, and collaboration with L.L. Bean’s advertising agency GSD&M in Austin, TX.

Weber’s Boston office will take the lead on this account with support from New York and Chicago.

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