L.L. Bean has chosen Weber Shandwick for its centennial anniversary campaign, launching January 2012. The work will include events, social media, cause marketing (looks like environmental issues will be play a big role here), retail activities, and collaboration with L.L. Bean’s advertising agency GSD&M in Austin, TX.
Weber’s Boston office will take the lead on this account with support from New York and Chicago.
- Madison Avenue Retailers Turn Over Their Shop Windows for Fashion Heritage Week
- This Video of Sarah Jessica Parker & Her Shoe Line Is Cute, But It Made The Neighbors Mad
- Fashion and PR Celebrate the Life of Oscar de la Renta
- Every Lifestyle Pub Scored 'Exclusive' Pics of Amal Alamuddin's Wedding Dress