Live Blogging the mediabistro.com Circus Conference; From Print to Digital

First up on day 1 of the first ever mediabistro.com conference are presentations from multimedia publishers in the theme of “From Print to Digital”.

Serial Editor-in-Chief James Daly. Daly founded Business 2.0 in 1997, and sold it in 2001 to AOL Time Warner. Daly is talking about his own “big tent of ideas” at Edutopia, a print and digital publishing entity funded by the George Lucas Foundation

To paraphrase: education–as well as publishing is a two-way conversation. In Daly’s Powerpoint: “Community-building not a gimmick but a way to build audience involvement. We use a content management system called Droople. It’s an open-source model.

The gist seems to be about building a publishing model to push content to educators, and pull back in user-generated content (in this case curriculum ideas) on the Edutopia platform. To answer the PR question: Can you pitch it? Yes, read the bylines and check out the masthead here.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.