TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Location-Based Gaming Apps Reaching Out to College Students

Location-based social apps are making a push to attract college students, with SCVNGR, a Google Ventures-backed app, making the biggest push of all.

According to Mashable, Foursquare launched its Foursquare for Universities program  a couple of weeks ago, and both Whrrl and Gowalla are making inroads with co-eds.

But SCVNGR is going the extra mile, partnering with 350 universities, and setting up scavenger hunts to help students acquaint themselves with a new campus, encourage participation in campus events, and more.

SCVNGR University Specialist Christina Dorobek attributes the company’s emphasis to founder and CEO, 21-year-old Seth Priebatsch, who developed the technology while at Princeton.

“He saw that the college-age demographic were early adopters of mobile technology in the first place, and wanted to get them using their cellphones to explore their cities,” Dorobek, told Mashable.

[Image via]

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!