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Louis C.K. Shows Us How to Make a Banner Ad That Actually Works

What’s the one thing that PR, marketing and advertising have in common? We all know that banner ads are here to stay despite the fact that they are the ugliest, most annoying, least effective wastes of money ever created in all of history.

Not so, says Louis C.K., whose banner recently appeared on the Vulture blog:

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That’s the first ad we’ve ever wanted to voluntarily click, because our first thoughts on seeing it were “Does he have a new standup special?” and “Where might I download this special, if it does indeed exist?”

There’s probably a larger conversation to be had here about strategy, but just look at the dude’s face! Don’t you want to give him five bucks even though he’s totally rich now and his FX show is kind of depressing?

(H/T to Pop Culture Brain, which first featured the scoop a few days ago.)

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