TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Love Dogs? So Does Volkswagen!

We’ll take a break from bemoaning our lack of a puppy to go over Volkswagen‘s new canine-friendly campaign, which is a good example of a “saturate all media” strategy:

It’s not just a cute TV spot: it’s a social campaign based on a classic strategy that never fails: send us pictures of your dogs and tell us why they are the best dogs ever.

The hashtag #woofwagen is brilliant, and fans have already started submitting their own pictures:

The best part of the campaign, though, is Volkswagen’s plan to pair each of its models with a particular puppy:

Screen Shot 2013-10-25 at 10.51.04 AM

Come on, even cat people can love a doggy GIF. And did we mention how easy this project is to pitch?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!