We’ll take a break from bemoaning our lack of a puppy to go over Volkswagen‘s new canine-friendly campaign, which is a good example of a “saturate all media” strategy:
It’s not just a cute TV spot: it’s a social campaign based on a classic strategy that never fails: send us pictures of your dogs and tell us why they are the best dogs ever.
The hashtag #woofwagen is brilliant, and fans have already started submitting their own pictures:
— Two Little Birdies (@2littlebirdz) October 24, 2013
The best part of the campaign, though, is Volkswagen’s plan to pair each of its models with a particular puppy:
Come on, even cat people can love a doggy GIF. And did we mention how easy this project is to pitch?
- LEGO Issues Tepid Response to Shell Controversy; Greenpeace Issues Mock PSA
- What Would Madea Do? Sue Someone in Jesus' Name.
- Air New Zealand Pulls Safety Video Starring Sports Illustrated Models After Backlash
- 'Most Patriotic Brands' List Is Almost Completely Arbitrary