TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lululemon Founder Tells ‘Some Women’ That Yoga Pants Just Don’t Fit Their Bodies

Lululemon may be a big success business-wise, but the company can’t seem to avoid shooting itself in the foot on the PR front. First there was the “sheer” disaster, then the brand unintentionally dissed a Texas women’s shelter with a cheeky tagline. Now, in an interview with Bloomberg, company co-founder Chip Wilson made an unfortunately worded statement implying that the reason the pants “don’t work for some women” is that their bodies aren’t quite right. Here’s the weird remix and here’s Good Morning America‘s take:

NPR notes that Wilson “recovered somewhat, saying, ‘No, I think [most women] can [wear our pants], I just think it’s how you use them.’”

Not quite a great save. Can we all agree that the company’s chiefs need some coaching on the whole live TV thing?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!