AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Mark Penn: How ‘King’s Speech’ is Like Advising CEOs

Burson-Marsteller CEO Mark Penn‘s latest opinion piece is live, this time for the Arthur W. Page Society, the high-end club of corporate communicators.

He uses The King’s Speech to discuss his work for CEOs:  it takes an outsider to help leaders change course under duress, and how an armful of data underpinning the need for change can establish trust quickly so progress can be made.

Here’s the tidbit that peels back slightly what happens at the highest rungs of Burson:

“I sometimes don’t know how the clients I am working with can possibly stand up to the stress. They are often facing indictment, public humiliation, near certain electoral defeat or other pretty dire circumstances.”

And what happens in the King’s chambers, stays in the King’s chambers.   I guess till the movie comes out.  How about Randy Quaid as Penn?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!