To date, so many people have dumped water over their heads for the ALS Ice Bucket Challenge that the effort has raised over $88 million for the ALS Association, and while that’s a whole lot of money for a very worthy cause, it also means a whole lot of fresh, clean water — a rare commodity for millions of people — being wasted.
This is why actor Matt Damon, co-founder of charity Water.org, had mixed feelings about accepting the challenge sent his way by friends Jimmy Kimmel and Ben Affleck.
“It posed kind of a problem for me, not only because there’s a drought here in California,” Damon explained in a video uploaded to the his organization’s YouTube channel, “But because I co-founded Water.org, and we envision the day when everybody has access to a clean drink of water — and there are about 800 million people in the world who don’t — and so dumping a clean bucket of water on my head seemed a little crazy.”
And since Water.org also hopes to bring proper sanitation to the 2.4 billion people who lack it, Damon decided to take the challenge without wasting clean water and while tying the sanitation piece — by dumping toilet water over his head.
He’s also challenged Bono, George Clooney and Patriots quarterback Tom Brady to take part, and with the slightly altered rules, we wonder whether we’ll actually be seeing more A-listers bathing in toilet water — we mean, after Damon’s statement, they can hardly use clean water without looking a bit sheepish, right?
Also: on a barely related note, here’s a video pitch we received this morning involving the most robotic ice bucket challenge to date.
- Instagram Scrubs Spam, Prepares for Bigger and Better Things
- PR Weighs in on Sony's The Interview Move
- Wikipedia Reveals Which Pages Were Edited Most in 2014
- Taken 3 Uses LinkedIn to Endorse a Winner's 'Particular Set of Skills'