TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

mBlast CEO Lee: ‘Influence is Not Something Brand New’

Yesterday, we had the chance to speak with mBlast CEO Gary Lee about the company’s latest offering, mPACT. As we reported previously, mPact measures influence across online media and provides monitoring services as well as other data.

“Influence is not something brand new,” Lee told us, but rather, something that has always been integral to the work done by PR pros.

Rather than offering a raw score to tally influence – “We think they’re meaningless,” Lee says – mPACT offers a ranking. He discusses the algorithm that determines that ranking, the origins of mPACT, and, of course, Klout in the podcast below.

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!