TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

McDonald’s Pranks Aspiring Vegas Performers for Promo Stunt

The concept of a zombie-themed musical extravaganza in Vegas is apparently believable enough to fool a group of theater devotees who happened to be gathering in the general area for an “art walk event”. McDonald’s, Dr. Pepper and Vegas theater The Arts Factory (which has LOTS of vintage bike nights) collaborated on this stunt with, we presume, an agency that will choose to remain nameless.

The purpose of this surprisingly high-budget event was to promote the chain’s new “After Midnight” menu, and the resulting video resembles a collection of clips from “American Idol” rejects.

You’ll have to pardon us for being a bit skeptical…and a little sad for the “crowdsourced” passersby who didn’t seem to realize that it was a joke. Steve Hall of MarketingLand writes:

“To promote ‘Hunger in the Night,’ McDonald’s outreach efforts incorporated advertisements, media support and branded promotional materials, including a wrapped tour bus to attract participants to the open casting.”

That’s quite an effort. We’re not even sure these would-be stars of stage and screen are representative of the target audience for AM munchies. But if the brand needs a PR who can speak to that particular demo, we do have someone in mind…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!