TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MDC Partners Invests in Attention

New Picture.bmp

Breaking: MDC Partners, a marketing and communications network, has announced an investment in Attention Partners LLC, a social media marketing and communications agency. Companies in MDC Partners’ network include Crispin, Porter & Bogusky, Media Kitchen, Veritas Communications and Lime Public Relations + Promotion.

Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate interactions through peer-driven word-of-mouth, and the creation of trusted communities, to drive customer advocacy. We are privileged to partner with Attention,” said Miles Nadal, Chairman and CEO, MDC Partners in a statement. Attenion founder Curtis Houghland posted on the agency’s blog today to address why Attention “partnered with MDC.” Terms of the deal were not disclosed.

RELATED: Attention Hires Kristin Maverick as Director in Consumer Practice

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!