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Friday Jan 04, 2008

Fox Business Network Ratings: The PR Perspective

fox_business_071107-thumb1.JPG

The first news of Nielsen ratings for Fox Business Network (FBN) hit today, and we can imagine the PR teams at both CNBC and FBN have had a busy day.

From TVNewser:

Interestingly (or perhaps not), The Times story did not have a quote from an FBN executive or spokesperson.

CNBC's Kevin Goldman declined to comment to PRNewser while Fox's Irena Briganti could not be reached for comment.

Kevin did send us a CNBC press release highlighting "robust ratings growth."

Meanwhile, an FBN insider sent us the following, "CNBC has been trying to pitch this story for two months and they finally found a sucker in Jacques Steinberg...But Steinberg got smoked badly today when he read FBN executives commenting in the Washington Post, Chicago Tribune and Daily News."


Monday Dec 10, 2007

Riding the Keyword Wave

Everyone likes to write a trends story this time of year. Well maybe not everyone, as we've received a few emails from writers saying they like to stay away from such speculation. Why not have some fun?

In a sure to succeed PR move, the search engines have all released their top search terms of the year.

Maybe that is the reason why your new SEO tool just told you too add the word "Britney Spears" 18 more times to fully optimize your release.

As John Battelle notes, it must be especially hard for Ask.com to reveal their top 10. The reason? Number three is "Google."

To check out Yahoo's top searches, click here.

For Google, go here.


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