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Friday Jan 04, 2008
Fox Business Network Ratings: The PR Perspective
The first news of Nielsen ratings for Fox Business Network (FBN) hit today, and we can imagine the PR teams at both CNBC and FBN have had a busy day.
From TVNewser:
Interestingly (or perhaps not), The Times story did not have a quote from an FBN executive or spokesperson.
CNBC's Kevin Goldman declined to comment to PRNewser while Fox's Irena Briganti could not be reached for comment.
Kevin did send us a CNBC press release highlighting "robust ratings growth."
Meanwhile, an FBN insider sent us the following, "CNBC has been trying to pitch this story for two months and they finally found a sucker in Jacques Steinberg...But Steinberg got smoked badly today when he read FBN executives commenting in the Washington Post, Chicago Tribune and Daily News."
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