New Yorker columnist and author of “Googled: The End of the World As We Know It” Ken Auletta sat down with mediabistro.com Senior Editor Donya Blaze for the premiere episode of our new video interview series, Media Beat. In this clip, Auletta discusses how his employer, Conde Nast, missed an opportunity to “plant their flag” online. “I think they were late,” he said.
Auletta did say that where he agreed with some traditional media executives is on the point of paid content. Traditional media “has to try and charge for content,” he said.
Watch the rest of Media Beat with Ken Auletta:
PART 2: Ken Auletta Is a Business, Man
Editor’s note: Media Beat is our new weekly video series where we’ll speak with the biggest names in media for an intimate sit-down about their careers and the latest happenings in the business.
- Star's James Heidenry: 'If a publicist wants to serve their clients, they should have a good relationship with us'
- Peter Shankman on His New Book: Why 'Niceness' Is the Best PR Strategy
- Edelman's Content Strategist Explains the New 'Content Marketing' Model
- Weber Shandwick EVP Talks Content Creation and the New PR Model