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Pitch Early to Get Your Clients in Midwest Living

Midwest Living knows many publicists on a first name basis and accepts pitches for travel, home, garden and food. But, warns EIC Greg Philby, “Many publicists pitch too late: The season is over before we hear from them. The best pitches are those far enough in advance that we can react to them if needed and that we perceive have a specific Midwest hook.”

Travel folks, take note: It’s the category where editors nourish the strongest two-way relationships with PR pros. “We often contact them while researching stories,” said executive editor Trevor Meers. “And, in the best cases, we truly sense that when we ask, ‘Where’s the best burger in town?’ they’re giving us a straight answer, not just the ‘approved’ answer.”

Get more details and contact info for editors in How To Pitch: Midwest Living. [subscription required]

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!