Midwest Living knows many publicists on a first name basis and accepts pitches for travel, home, garden and food. But, warns EIC Greg Philby, “Many publicists pitch too late: The season is over before we hear from them. The best pitches are those far enough in advance that we can react to them if needed and that we perceive have a specific Midwest hook.”

Travel folks, take note: It’s the category where editors nourish the strongest two-way relationships with PR pros. “We often contact them while researching stories,” said executive editor Trevor Meers. “And, in the best cases, we truly sense that when we ask, ‘Where’s the best burger in town?’ they’re giving us a straight answer, not just the ‘approved’ answer.”

Get more details and contact info for editors in How To Pitch: Midwest Living. [subscription required]