Target scored BIG this week on a few fronts.
First, they had the mad rush for its special Missoni line of products (launched on Tuesday), which shut down the website and caused a run on stores around the country. The site is back up, but most of the items are out of stock. But fear not, because a lot of the stuff is on eBay at inflated prices.
So just when the Missoni/Target partnership was already paying dividends, celebrities took to Twitter to comment about the items they like and whether they think it’s OK to sell the low-cost items at the aforementioned inflated prices on eBay.
“So all of @target is totally sold out of Missoni and the only way to get it is from extorting eBay trolls??” tweeted The Office’s Mindy Kaling.
And then, for the company’s manager’s meeting in Minneapolis, Oprah, Beyoncé (who’s selling an album exclusively at the retailer), and Taylor Swift were among the guests.
These partnerships are really working out for them.