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Mohegan Sun Helps You Plan Your Imaginary Vacation

 

Mohegan Sun, the Connecticut resort and casino, this week launched its latest marketing campaign, the first since 2004. Besides new advertising, the campaign features an interactive site that “customizes” your Mohegan Sun vacation based info you input.

So are you there to gamble or eat? Dance or relax? Based on that, you get a minute-long clip of what your stay would look like if it were directed by an advertising agency (People, Ideas & Culture worked on this campaign) and given a golden hue. I couldn’t download my personalized imaginary trip, but the screenshot above should conjure fantasies of hanging with the NKOTB/BSB super group while being serenaded by the cast of Glee at an MMA match (which may be what your clip would look like anyway). You can however share your clip on social networks and via email.

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