TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Moms Most Open to Cause Marketing

The 2010 Cone Cause Evolution Study shows that moms are the most receptive to cause marketing and are the most likely to make cause-related purchases. Moms purchased more cause-related products than the other demographics surveyed (1,057 adults over the age of  18 were polled; 512 men and 545 women). Ninety-two percent of moms want to buy products that support causes.

“Certainly moms tend to have a strong sense of empathy for social issues and a desire to make the world a better place for their children. Buying a product attached to a cause is an easy way to make a small difference and still check a ‘to-do’ off the list,” Cone Insights Supervisor Sarah Kerkian told Fast Company.

The study also found that 83 percent of all consumers want more socially-conscious products and 41 percent of Americans have purchased an item because it was associated with a social or environmental cause, perhaps a little surprising given the economic recession. With the economy in mind, 81 percent of respondents said “companies should financially support causes at the same level or higher during an economic downturn.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!