More on Press Release Approval

We asked for your response to our post about the press release approval process, and have recieved some interesting notes.

One tipster writes in:

I very much welcome the concept of a review process, but some people are just idiots who feel like they need to get reviews and approvals over and over again every time a comma is added or a minor change is made. It’s the PR pro’s responsibility to help shepherd through the process. Perhaps by having just one person review it first, then pass it on to another, before copying everyone on each and every draft.

What’s your take? Let us know.

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