AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Most Brands Still Not Using Social Media for Crisis Comms

You read that right: according to a PricewaterhouseCoopers survey involving more than 300 respondents, most brands see social media as a crucial business tool but do not use it in their crisis management efforts.

Yes, most of the businesses surveyed are “starting to think about how to improve crisis communications elements in their BCM programs” (that’s corporate speak for “cover their asses”). Yet they’re hesitant to dip their toes into the social media pool when it comes to reputation and crisis management for some reason

Based on these findings, you’d think that most businesses haven’t even hired PR firms. One of PwC’s Risk Assurance principals says:

As social media’s use in an organization becomes more pervasive and management grows more comfortable with its use, BCM programs will naturally begin to adopt social media for internal and external crisis communications.

In other words, they’re kind of like your great aunt: they’re scared of Facebook now, but once they get on it’ll be post, post, post. With fewer kitty pics.

Are any of your clients still social-phobic?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!