Most CMOs Have Never Heard of Twitter

Our fearless leader Laurel Touby is on hand at the Association of National Advertisers Conference in Orlando, where CMOs were asked: Which social network do you consider for your marketing campaigns? Facebook, YouTube, Twitter, other social networks?

According to Touby, “50% of attendees replied ‘NONE of the above,’ Facebook received 18%, YouTube got about 20%, and Twitter? Just 3%!”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.