TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mount Vernon Promo Casts George Washington as Presidential Badass

“While you can’t re-elect him, you can reacquaint yourself with him.”

That’s the line used to sell a weekend trip to Mount Vernon, “the original Washington Monument”, in this smart clip created by Havit to promote tourism at the Original President’s favorite place to hang out, tend to his tobacco farm and discuss the day’s events with his 318 slaves.

Great idea to frame it as a campaign ad spoof casting Washington as a candidate in order to make the prospect of visiting Mount Vernon just a tiny bit more hip.

One request we think the clip could have included for the benefit of tourists: stop asking him about the wooden teeth and the hemp already. No, they weren’t wood—and it was the (17)60′s, man! Everybody was doing it!

(H/T to the always-great Ad Freak)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!