MS&L hired Joe Carberry away from Visa to oversee the San Francisco and Los Angeles offices of the global firm, a division of the Publicis Groupe. Carberry will report directly to Jim Tsokanos, head of MS&L North America.
At Visa, Carberry was head of global public affairs, in charge of reputation initiatives, and handled “media relations, digital media, grassroots campaigns, executive visibility and corporate image advertising,” according to the press release. “He also lead all communications activities related to global and corporate issues, including risk management, consumer and client issues, litigation and public policy.”
Before spending over 9 years at Visa, Carberry held posts at Fleishman-Hillard, and was Deputy Press Secretary to the Mayor of San Diego. His LinkedIn profile puts him at about 37.