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MSLGroup Launches CSR Practice

MSLGroup has launched PurPle, “Purpose + People,” a practice dedicated to CSR programs and business strategies. The practice will specialize in using social media and other digital tools for bringing together clients with governments, nonprofits, customers, and additional audiences. Success will be measured by a triple-bottom line, according to the firm’s announcement — purpose, performance and participation.

Pascal Beucler will lead the practice as chief strategy officer with Scott Beaudoin serving as global director. The group will provide branding, corporate reputation, employee comms services, and more. MSL has $25 million in CSR and related business.

The firm will be taking its cause marketing show on the road starting with the Cause Marketing Forum in Chicago on May 30. A video about the new practice, after the jump.


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