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MSLGroup Launches MSLCamp

MSLGroup has launched a proprietary service that will help create branding campaigns targeting influential audiences. The new tool, MSLCamp, was created by the consumer and healthcare practices in MSL’s New York office. It will work with IMMSL 2.0, the firm’s influencer mapping tool.

By conducting “conversation audits” the offering is meant to show what people are talking about and what isn’t coming up in conversation, highlighting opportunities to jump in and make a statement.

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