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MTV France Turns Social ‘Hack’ Into Viral Teen Wolf Stunt

MTV France and its digital agency Darewin got some attention on Twitter this week by dangling a shiny new trinket in front of its audience:

The tweet, which translates to “RT if you see my claws”, was a Teen Wolf promo set to coincide with the new season’s debut on October 26th. Here’s some coverage in French (with a helpful translation via a certain brother-in-law):

“To celebrate the show’s 10/26 launch and also the birthday of Tyler Posey, the hero of the series, the MTV France twitter account bugged the social network on 10/18 (the night of a full moon)”

If we were hipper to the tech tip, we might be able to explain how this lupine glitch came about. The agency claims that it’s “the first campaign that mixes digital art, social networking, and hacking”, but we can only say that the “hack” looks cool and appears in the tweet’s embed code:

Screen Shot 2013-10-23 at 9.56.34 AM

Oh, and it’s on Facebook, too:

Screen Shot 2013-10-23 at 10.11.57 AM

The only word on the Facebook campaign is that “a message will be ‘scratched’ [also a term for 'labelled'] to the 540,479 fans that can like it with a special werewolf button.”

So yeah, we’re stumped. Cute stunt though, right?

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