"Rock band Kiss hired Levine Communications Office for PR as it releases its first album in 11 years, Sonic Boom," reports PRWeek's Kimberly Maul.

The agency has been in the PR business more than 25 years and has worked with household names including Barbara Streisand, Michael J. Fox and David Bowie. Agency namesake Michael Levine recently incurred some public backlash after issuing a statement immediately after the death of former client Michael Jackson that some thought was insensitive.

Levine told PRNewser that he has worked with Kiss before and said of their success, "I am smart enough to know getting to the top is hard, staying at the top is harder." We asked him if there was one booking he would want to score for the band, to which he replied, "Getting them to play the Star Spangled Banner at the Super Bowl." What, no halftime show?