MWW Group has unveiled a new logo (left) and has a new tagline: “Matter More.”
The firm regained its independence in January 2011, with CEO Michael Kempner and other members of management completing a buy out from IPG.
“After our buy back, it was clear to us that MWW needed an entirely new look and feel to match our independence, our pride, and our culture and values,” said Kempner in a statement.
The company’s East Rutherford, NJ HQ has been rebranded The MWW Building. We’ve got a video of that transformation after the jump. The location and the firm’s other nine offices will feature new signage. There’s also a new website, a new social media look, and revamped internal and external materials.