MWW Named First Ever PR Agency for Raymour & Flanigan

Furniture retailer Raymour & Flanigan hired MWW Group, the agency announced today. This is the first time R&F hired an agency for PR and marketing communications work. Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, confirmed the agency has been hired on a monthly retainer basis but would not comment on budget.

“It was a situation where Raymour & Flanigan knew that an integrated campaign was going to be very successful for them,” Blate told PRNewser. “As such, we were brought in to take a look at their business and develop a strategy as to what are the critical communications aspects that would work within an overall campaign – including social media, creating advocates through influencer relationship’s, media relations, and then using their spokespeople as third party endorsers.”

“MWW Group brings a number of critical skills that made them a natural choice to handle this assignment,” said Lisa King, senior vice president of marketing at Raymour & Flanigan in a statement.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.