MySpace has begun rolling out a redesigned site that will target “entertainment junkies” in the 13- to 35-year-old age range. The roll out will take place over the next month starting in the U.S., according to Mediaweek. The story says Mike Jones, president of MySpace, admits that the new focus is part of an admission of defeat to Facebook.
“Per Jones, the main reason for the redesign and refocusing of MySpace is that the war is over, and Facebook won,” it reads.
“We are going niche over broad. We want to focus on a singular need,” the story quotes Jones.
The look of the site will have less clutter, will be organized with topic pages for fans to follow entertainment areas of interest, and will “facilitate connections between like-minded fans,” which the site calls “curators.” Curators can be anyone from a fan to a blogger.
MySpace had 43 million users last month.