TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Name Yellowtail’s New Chardonnay

bottle.jpg

Another wine brand is harnessing the power of social media to market their product. Mega-vintner Yellowtail is launching a new non-oaky, chardonnay and is letting one lucky drinker lay claim to the naming game.

Unlike Hardy Wallace, the winner of Murphy-Goode’s search for a social media spokesperson, Yellowtail’s chief fan won’t make much on the deal. Wallace is in them middle of his 6-month, $60,000 gig. Booty from this contest? A case of wine, retail value $96.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!