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NASA, White House, and PETA Top Digital Index

Findings from the first-ever Digital IQ Index for the Public Sector are out and the top in “digital competence” are NASA, the White House, and PETA. (So maybe social media is rocket science?)

The analysis was conducted by L2, a membership organization focused on digital innovation, and The George Washington School of Business focused on 100 government offices, advocacy groups, independent agencies, and other organizations. They looked at the organization’s website, digital marketing, social media, and mobile capabilities.

NASA placed on top because of the wide range of technology it has used (natch) ranging from geo-local platforms to 3D. The White House was cited for its open-source contests and presidential YouTube addresses. And PETA was cited for their use of social media for “virtual advocacy.”

There were no companies included on this list, but feel free to take to the comments with your thoughts about which organizations or brands have the most digital savvy.

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