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NASA Wins Instagram

No selfies, parties or brunch pics here. NASA uses Instagram  in the best way: by posting incredible, professional images that remind us, without words, how valuable the organization was and is.

Here’s the moon as seen from the International Space Station:

NASA’s not all tech, though: the account commemorated the anniversary of 9/11 this morning with a visually stunning pic that still conjures raw emotion in this blogger twelve years later:

NASA has posted images online before, but this move places its pics in front of far more users. The organization’s social media manager John Yembrick explained its strategy to DigitalTrends:

Instagram felt like a natural fit…Really, what you will see from NASA will be limitless in terms of new scientific discoveries and engineering innovations.

Since we are a scientific and technical organization, we don’t plan on filtering images…Trust us, we’ll never turn Mars blue.

NASA will promote the launch of its Lunar Atmosphere and Dust Environment Explorer on Instagram this Friday, and we’ll be checking our feed for pics.

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