More bad news for NBC: their new military-themed reality competition show “Stars Earn Stripes”, which attracted some 100 protestors to their 30 Rock studios yesterday, isn’t quite the hit they were hoping for.

The Monday crowd included some very irate military parents, and a list of notable personalities who signed an earlier letter to studio head Robert Greenblatt demanding he cancel the show boasted several Nobel Peace Prize winners who called it “a massive disservice to those who live and die in armed conflict and suffer its consequences long after the guns of war fall silent.” Heavy stuff, that.

This isn’t the first controversy over “SES”: The network angered flame-haired mother hen Sharon Osbourne earlier this month by refusing to allow son Jack to compete due to his recent multiple sclerosis diagnosis (Jack reportedly turned down “alternative roles” on the show).

Despite these unfortunate PR flaps, NBC soldiered on and aired the show–to very disappointing ratings! Congratulations to all involved for failing to make the most of all that free Olympics hype.