Today The Holmes Report published a scoop indicating that Nestlé‘s American wing is conducting an internal review of the many firms it currently has on roster.
Of course this is a big deal because Nestlé is, in its own words, “the world’s leading Nutrition, Health and Wellness company”. It also happens to work with some of the most familiar names in PR. Holmes’ source did not offer any details beyond the expectation that Nestlé will retain a smaller number of firms in the coming year.
It’s worth noting that, despite contrary press releases about rising sales in North America, the company has undergone “several straight quarters of disappointment” and continues to lose market share while failing to keep pace with competitors in emerging markets like Asia and Africa. Its stock has also lost some value after a high point in April.
Nestlé is clearly looking to make some big changes; last week rumors spread that it might dump the Powerbar brand, which recently fell behind Clif Bar in the snack/nutrition supplement category for the first time.
It will be very interesting to see how dramatic this shift will be and how directly it will affect Nestlé’s PR and digital media strategies.