Following the deaths of three teenagers last year, New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee launched a safety initiative that includes two newly-released PSAs.
Taking an approach similar to the one taken by the FDA in its anti-smoking ads, both PSAs describe in explicit terms what happens when a person is hit by an oncoming train. ProActive Communications created the clips.
Let’s hope they have the desired effect.
- Solomon McCown & Company Preps Santa for Crisis Campaign
- Beard Baubles Are Sold Out, But You Can Still Wear 'Christmas on Your Face' For Charity
- Seth Rogen: Don't Blame Me for the Sony Leak
- Bill Cosby Talks to New York Post, Advises 'Black Media' to Stay 'Neutral'