IMG Fashion is making a few changes to the next New York Fashion Week.
Back in September we asked whether the event has lost some of its PR luster and shared a list of ways in which it often amounts to a big headache for publicists. We also posted on the shifting relationship between fashion hacks and flacks, which we assume has something to do with the fact that everyone and her brother is a fashion blogger now.
The changes announced yesterday in The Wall Street Journal come in response to the complaints of participating designers, who argued that many attendees were simply scenesters who had no real connection to the business of fashion and that the cost of running the twice-yearly event had grown far too high.
Some of the changes, chosen after IMG met with fashion firms and Council of Fashion Designers of America reps, after the jump:
- New venues (to lower prices)
- Rescheduling to avoid conflicts at existing, renovated venues
- More backstage space for “media interviews and VIP guests”
- Shorter attendee lists
The point is to achieve a greater sense of control over the mayhem, and IMG’s “tighter accreditation guidelines” will undoubtedly leave certain “less essential guests” stuck viewing the shows online. Note to bloggers: that means you.
@EHolmesWSJ and not every blogger with a camera can attend shows. If a blogger adds no relevance to fashion they can view online. No shade.
— madam-editor (@TheMadamEditor) December 5, 2013
Some are quite happy to hear of these changes:
— Nico Bellay (@IAMFASHlON) December 5, 2013
The bloggers themselves are, we assume, less gracious.
Will the February event present a more streamlined experience that the one that occurred this Fall? We don’t know, but we have feeling that overworked fashion reps just breathed a collective sigh of relief.