PRNewser
 
Receive mediabistro.com's Daily PRNewser Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Thursday May 15, 2008

CBS Buys CNET, Changes Web Strategy?

moonves12.jpg
[CBS chief executive Les Moonves (image cred)]

One news item certainly lighting up blogs and Twitter streams everywhere is CBS' purchase of CNET for $1.8 billion.

The New York Times notes that CBS chief executive Les Moonves may have opted for change in the company's web strategy.

"We are not going to spend $1.6 billion on YouTube," he told the paper a year and a half ago, in an effort to ensure investors that the company's digital strategy would not include large acquisitions.

In the official press release, issued Thursday, Moonves states, "There are very few opportunities to acquire a profitable, growing, well-managed Internet company like CNET Networks. Together, CBS and CNET Networks will have significant additional exposure to the fastest-growing advertising sector and can accelerate our growth through a number of new content, promotion and advertising initiatives."

We were considering reaching out to some CNET writers for comment, and then saw this Twitter post from CNET social media reporter Caroline McCarthy:

No, I don't have any insider details for you, so you might as well not ask in the first place.

Well then, that settles that.




new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, CBS Buys CNET, Changes Web Strategy?, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on PRNewser >

Interested in advertising on PRNewser?

PRNewser is a blog about Public Relations

Co-Editors:
Jason Chupick
Joe Ciarallo

Email: prnewser[at]mediabistro.com
About

Syndication

Featured in Alltop

Anonymous Tips


Forum

Publicists' Corner 71 topics
Food/bev PR experience, writing & media work (2) 7/24/2008
Starworks (1) 7/22/2008
Undervalued as a publicist (5) 7/22/2008
more... - post new topic

mb Blogs

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

MobileContentToday

AgencySpy

GalleyCat

TVNewser

PRNewser

Archives

July 2008

June 2008

May 2008

April 2008

more...


Recent

Clean Up That Resume

Edelman's Amanda Mooney Relocates to Chicago, Realizes Most Posessions Are Digital

Why Comedians Don't Upload Press Releases

Categories

5WPR

About

About Us - Modules

About Us - Subheader Module

Agencies

Awards

Bad PR

Burson Marsteller

Crisis Communications

Damage Control

Edelman

Education

Events

Fleishman Hillard

Gawker

Generalities

Headline of the Day

History

Interviews

Measurement

Media Audit

Media People

Music

News

Ogilvy

Pitches

Politics

Pop Culture

PR's Revolving Door

Press releases

PRNewser Poll

Profnet

Shoot the Messenger

Social Networks

Sports

Stunts

Tips and Tools

Video

Links

mb News Feed
AdAge
Bad Pitch Blog
Beet.TV
The Buzz Bin
Catching Flack
Copyblogger
Fleishman-Hillard
Forrester Research | Groundswell
Horn Group
Jeremiah Owyang
Marketing Pilgrim
Media Orchard
Micropersuasion
MWW Group
Naked PR
NY Times | Media & Advertising
Ogilvy
O'Dwyer PR Blog
Phil Gomes
POP! PR Jots
Portfolio | Business Spin
Porter Novelli
Potomac Flacks
PR 2.0
PR Couture
PR Squared
PR Watch
PR Week
Richard Edelman
Romenesko
Ronn Torossian
Ruder Finn
Seth Godin
Shel Holtz
Strategic Public Relations
Strumpette
The Flack
Text 100

Valley PR Blog

WagEd | Frank Shaw
Young PR


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Interactive Copywriter
Publicis in the West
Seattle, WA

Asst. Director, Public Relations, Media & Touring
New York Philharmonic
New York, NY

Media Relations Specialist
Rhode Island School of Design
Providence, RI

Director of Internal Communications
American Heart Association
Dallas, TX

Become a partner


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileAppsToday l MobileContentToday l MobileMarketingToday l MobileDevicesToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers