Vocus Q2: Record Revenues; Developing Paid Version of Help a Reporter Out (HARO)

By Joe Ciarallo on Jul 27, 2010 05:13 PM

PR software vendor Vocus, Inc. (NASDAQ: VOCS) reported second quarter 2010 revenue of $24.2 million today, a 15% increase over the same period last year. The revenue numbers are "a new record for Vocus," said Rick Rudman, President and CEO of Vocus, Inc. on a conference call. However, the company also posted a net loss for Q2 2010 of $1.2 million compared to $549,000 in Q1 2010.

Vocus now counts 7,173 total customers, said Rudman, including 50 customers of its recently launched social media subscription service.

The big news on the call however, for most PRNewser readers, is that Vocus will be developing a paid version of the popular "connect reporters with sources" service Help A Reporter Out (HARO), which the company acquired in June. This is in addition to the free version, which the company will continue to operate as is.

"[We] are seeing demand for premium offerings" in addition to the free service, said Rudman, adding that the company plans to develop these capabilities later this year or in 2011.

In terms of PR budgets, Rudman said, "generally speaking, PR is flat in 2010 versus 2009." The company has posted full earnings results here.

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