After much review and a lot of changes, Nokia has settled on Next Fifteen (The Holmes Report says Bite Communications and Text 100 are among the firms that will be working on the business) for PR work across the U.S., U.K., and Finland where the company is headquartered.
The decision was made after a six-month search that had narrowed the contenders down to three companies in addition to Next Fifteen: Emanate, Fleishman-Hillard, and Cohn & Wolfe. F-H and Cohn & Wolfe (which works with LG Mobile) ran into conflicts.
Ketchum previously handled Nokia’s PR in the U.S. GolinHarris was the previous AOR with Good Relations handling the business in the U.K. [via Holmes Report]
- Spin the Agencies of Record
- The Ticker: Target Picks New CEO; Gawker Grows Up; 'Overengineered' PR Tools; And More
- PR Veterans to Launch 'The NRA for Cannabis'
- The Ticker: Instagram Clones Snapchat; UGC Is Magic; Future of Twitter; And More