This week a New York Times report brought our attention to a unique non-profit that has inspired a social movement against men who “call out” to women on the street. Emily May co-founded Hollaback after suffering “street harassment” as a young woman in New York, and now she says that the organization has “affiliates in 62 cities in 25 countries, working in 12 languages.”
It’s almost like a running PSA project encouraging women to share their stories of being harassed in public wherever they might live. While the organization itself is very small, it has trained 300 organizers via webinar to expand the public’s awareness of the street harassment phenomenon, and a quick glance at the location of Hollaback groups around the world shows why the group would make for a great case study in organization and mobilization via social media.
Here’s a 2010 PSA clip:
While the Times makes no mention of Hollaback’s representation, we feel that the group would be a pretty cool client to pitch, because its message is universal: very few people will openly support every man’s right to be a massive jerk.
And of course Hollaback isn’t the only group interested in bringing more attention to this unfortunately timeless trend: a Yale MFA student got a good bit of media attention last week for a project in which she took photos of men immediately after they harassed her.
- The ALS 'Ice Bucket' Challenge: When Shtick Becomes a #PRWin for Charity
- AT&T's 'It Can Wait': Even Admirable Campaigns Can't Wait to Succeed
- Malala Yousafzai, Media Partners Push #StrongerThan Campaign
- This PSA Featuring Dildo Humor May Actually Make You a More Responsible Gun Owner