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‘NYT’ Working Out the Kinks In Its Paywall System

Since the New York Times paywall was announced last week, both the newspaper and readers have been digging into the minutiae of what counts towards your subscription and what you get for free. Today and tomorrow, Paul Smurl, VP of paid products for NYTimes.com, will be answering reader questions to hopefully give some clarity.

And, of course, there are those who are looking for ways around, under, and over the wall. AllTwitter reports on the NYT‘s request that a Twitter feed created to access all manner of content at no charge, @FreeNYTimes, be removed.

And TechCrunch digs into the Times’ seeming about-face on limits tied to search engines, which had originally identified only Google searches and now includes all major search engines.

Nieman Journalism Lab points out that the paywall is a porous one that can be cracked with some simple code. The Times might be interested in shoring that up, but really the bigger issue that they’re dealing with is how to maintain traffic numbers and reader satisfaction while implementing this pay system.

Which brings us back to the question we asked last week: How will the paywall impact your media strategy? It looks like the details are still being worked out. And audiences are still trying to figure out if their reading habits will change now that money is a factor.

It’s a sure bet that the New York Times will remain one of the prominent news sites on the Web, and scoring a story will be an important part of many strategies. But where and how that story appears on the site might ultimately make a difference in how big a score the story is.

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