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Obama Administration’s ‘It’s BP’s Issue’ PR Strategy No Longer Viable

President Obama will hold a press conference tomorrow to address new offshore drilling regulations. He will also head to the Gulf Coast on Friday.

The moves reflect a different tone from the administration’s original stance on the recent Gulf Coast oil spill, which was to paint it as a problem almost solely to be dealt with by the company’s responsible – namely BP – and not the government.

“The president himself has only made one brief appearance in the region since the spill began and has only spoken publicly about the incident six times in the past five weeks,” CBS News notes.

Manny Ortiz, senior lobbyist at Washington D.C. agency Quinn, Gillespie & Associates told PRNewser today, “the perception problem now is that everyone agrees BP is bad, but what is [the administration] doing to fix it?”

With a news cycle that has turned from solely BP focused to administration and BP focused, “the strategy of keeping [Obama] away won’t help right now,” said Ortiz. “They have nothing to lose.”

Democratic strategist James Carville had more pointed words when went off on Obama on ABC’s “Good Morning America” today. “I have no idea of why they didn’t seize this thing,” he said. “I have no idea of why their attitude was so hands off here.”

UPDATE: The White House held a private, on-the-record meeting incident commander Thad Allen and several influential political columnists today.

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