Ogilvy & Mather has partnered with Chicago Ideas Week (CIW), an event focused on ideas and innovation. This is the first year for the now annual week-long conference. CIW will take place October 10 through 16.

O&M with help from Ogilvy PR will handle the marketing for the event, including public relations, social media outreach, and advertising.

“Without a doubt, public relations, word-of-mouth and digital communications have a central and leading role in the launch of this amazing, new program in Chicago,” said Ogilvy’s Nathan Friedman.

He added that Ogilvy PR will have a lead on the project who will work with the other disciplines to “provide the right expertise.”