TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ogilvy PR Picks Up $9M California Rail Contract

arnolds1.jpg

It seems Ogilvy PR should be thanking California Gov. Arnold Schwarzenegger‘s administration for mismanagement. It helped Ogilvy pick up a $9 million contract with the California High-Speed Rail Authority. The bidding process for the contract was re-opened after Mercury Public Affairs – who was about to win the account – was deemed to have too many close ties to the Schwarzenegger administration. Government board members called the original bidding process, “insufficient.”

“Under a new bidding process, a staff selection panel that included three representatives from outside transit agencies chose Ogilvy over six other applicants. Mercury did not rebid, saying it lacked confidence in the new process,” reports the Fresno Bee. O’Dwyer’s says Ogilvy beat out Porter Novelli for the contract.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!