Olson is acquiring Chicago-based Dig Communications, extending its reach outside of Minneapolis. According to Ad Age, Olson’s staff total will rise to 360 employees and about 20 percent of revenue will now stem from PR. Dig will become Olson PR.
Among Dig’s clients are MillerCoors, Mars’ Wm. Wrigley Jr. Co., and American Express. Olson clients include General Mills and Target.
This is the second acquisition this year for Olson. The first, of loyalty-marketing agency Denali, made it one of the top ten independent firms in the U.S. “Mobile is an area where we have great interest and our clients have great interest so that would be a smart next piece to put into the puzzle,” the story quotes Olson president and CEO Kevin DiLorenzo.