On our weekly podcast this morning, we discussed the end of Larry King’s long run on CNN, and what it means for PR. Next, we looked at a recent analysis of press releases revealing the most overused words–there are 161,000 “leaders” out there!
We then turned to Politico’s Patrick Gavin to find out more about what makes the publication’s newsroom tick.
Reporters are expected to know their beat on day one, have a personal brand and be incredibly fast. “Everyone [in D.C.] is fighting to post something or tweet something 15 seconds before the next person, and strangely that matters,” said the multimedia reporter and former editor of mediabistro’s FishbowlDC.
We asked Gavin about accusations from the media that a beat reporter would have reported the Rolling Stone Gen. Stanley McChrystal profile differently, holding back some of the damaging items to maintain access and the relationship. “I have a hard time believing that a beat reporter would sit on that story,” he said.