(Mr. T as Clubber Lang in Rocky III, predicting pain at a presser)

It's not often you receive pitches invoking Mr. T. and Elvis on the same topic. Enjoy:

Elvis will monetize his frequent sightings at a Southern doughnut shop via an on-location web-cam and blog that features click-through ads and limited-edition downloadable iTunes of his newest releases (think "Glazed and Crumbling Over You")

--Pam Abrahamsson, VP, Account Manager at the Stephenson Group and Principal, Communication Strategies Public Relations

In the words of Mr. T in Rocky III, I predict pain. The economy is already forcing client program cutbacks, and it's likely to get worse before it gets better. Like Rocky, agencies will take a lot of hurt before they become winners again.

--Thomas Amberg, President, Cushman/Amberg Communications, Inc.

Related: 2009 PR Predictions: Darwinian Times, Crumbling Silos, and Growing a Pair